About Us
About Us
About Us



“A 21st-century service that’s personal, professional, and immersive. Combining the latest technology with an absolute focus on our clients to put them at the heart of every experience.”
“A 21st-century service that’s personal, professional, and immersive. Combining the latest technology with an absolute focus on our clients to put them at the heart of every experience.”
William Eddy, Founder and Owner
William Eddy, Founder and Owner
I founded Pendragon Entertainments with a clear purpose: to deliver a professional and reliable 21st-century service built around the unique needs of our customers.
We’ve all been to weddings, parties or special occasions where the entertainment or audiovisual aspects didn’t quite hit the mark. In my experience that usually comes down to a lack of organisation, professionalism or attention to detail.
That’s exactly what I wanted to change. When someone chooses me for their event it’s often for one of the most important days of their life: a wedding, an engagement, a milestone birthday or an anniversary. These moments deserve care, planning and quality at every level, never left to chance.
That’s why I take the time to understand exactly what you want from our services. Every booking includes a detailed consultation where we talk through your requirements and preferences to make sure your event feels exactly the way you imagined it.
My own journey started back in my early teens as a DJ, where I first discovered the excitement of bringing people together through music. Alongside DJing I worked as an audiovisual technician, which gave me the technical skills to deliver professional-grade sound and lighting. That combination of DJing and technical expertise came together to create Pendragon Entertainments, a service built to deliver unforgettable experiences with precision.
Born and raised in Northamptonshire, I first discovered my passion for DJing in my early teens. What began as hosting local school events, friends' birthdays, and family weddings quickly turned into a love for creating unforgettable experiences through music. With every gig, I reinvested in better equipment, honing my craft and expanding my setup.
I spent over eight years working as an audiovisual technician for a large academy, where I mastered the technical side of live sound and event production. This role not only built upon my understanding of the equipment but also sharpened my ability to adapt and deliver under pressure.
I relocated to Cardiff to study Applied Software Engineering at Cardiff University. While my main career path led me into web development, my passion for DJing never faded. Recently, I decided to reignite that passion, investing in state-of-the-art equipment to bring high-quality sound and lighting to events across South Wales and beyond.
Whether it's weddings, celebrations, or corporate events, my goal is to provide a seamless and memorable experience, tailored to the unique spirit of every occasion.


William Eddy, Founder and Owner
William Eddy, Founder and Owner

Ready to plan your event?
Book a free, no-obligation consultation to discuss your ideas, music preferences and how we can tailor our service to match your vision. Whether you're just getting started or finalising the details, we're here to help make your day truly unforgettable.